Referral programs in C2B
Posted: Sun Jan 12, 2025 7:18 am
There are two main types of affiliate programs:
Single-level : in this program, the partner invites future clients and receives some reward for their click on the referral link. The number of people who take advantage of this opportunity can be unlimited.
Multi-level : the difference from the previous program is that the company's partner receives a reward from it not only for their referrals, but also for those they invited. Thus, their benefit increases several times.
Affiliate programs are also classified by product type.
In case these are goods, the lists of phone data reward will be credited to the person for each order placed by his referrals. For example, Nikolai is a partner of a company selling shoes, and he receives a reward every time his wife Maria buys new shoes by clicking on a special link.
Traffic is a very important factor for advertisers. Affiliates get money every time someone visits their site. But they cannot earn a large sum from it right away. The company rather bets on future earnings, rather than quick results.
Impressions. The partner is rewarded for each view of the advertising banner. But the amount he receives from each visitor is minimal, so this option is only suitable for sites with high traffic.
Reward for actions. In this case, the organization pays its partner for simple actions that its referrals will perform. This could be registration or, for example, subscribing to the site's news. This type of program is used by dating services, file sharing services, online games and online casinos.
In addition to referral links, there are also coupons and promotional codes.
The latter play a similar role for the partner. They are tied to a specific person who receives a reward every time someone enters a code on the site. If the consumer sees such an offer, he immediately wants to use it, feeling the benefit for himself, but he does not even suspect that it will be useful not only for him.
Referral programs in C2B
Source: shutterstock.com
In addition, affiliate programs are divided depending on the method by which participants are attracted:
Passive . This is the easiest way, it requires almost no effort from the partner. He only needs to place a link in the article, on his page in social networks or forum.
Active . A more complex method that requires more effort. The partner must find the client themselves, meet with them, and tell them about the benefits of the product so that the latter wants to buy it.
Referral promotion is a very effective tool to solve most of the problems that are related to attracting new customers and retaining old ones. But affiliate marketing is not perfect and is often the cause of some mistakes.
Below is a list of some of the most common mistakes made:
Misinterpretation of the offer is the main reason why an affiliate program will not be successful. The parties may simply not understand all the details and not see the benefits of cooperation.
Complicated referral process . If it consists of too many steps and takes too much time to complete, potential partners may choose a company that is easier to work with.
Mismatch of target audience . It is necessary to approach the choice of your clients responsibly, their circle should not be too wide or, on the contrary, too narrow. This may simply not bring you the desired result.
Insufficient reward . To be cooperative, your reward for your work must be sufficient and at the same time relevant to your target audience.
Insufficient analysis and lack of work on mistakes . In order to achieve your goals and get a successful and long-term partnership, it is important to regularly evaluate the results of the program and make changes to it in accordance with the wishes of your clients.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Single-level : in this program, the partner invites future clients and receives some reward for their click on the referral link. The number of people who take advantage of this opportunity can be unlimited.
Multi-level : the difference from the previous program is that the company's partner receives a reward from it not only for their referrals, but also for those they invited. Thus, their benefit increases several times.
Affiliate programs are also classified by product type.
In case these are goods, the lists of phone data reward will be credited to the person for each order placed by his referrals. For example, Nikolai is a partner of a company selling shoes, and he receives a reward every time his wife Maria buys new shoes by clicking on a special link.
Traffic is a very important factor for advertisers. Affiliates get money every time someone visits their site. But they cannot earn a large sum from it right away. The company rather bets on future earnings, rather than quick results.
Impressions. The partner is rewarded for each view of the advertising banner. But the amount he receives from each visitor is minimal, so this option is only suitable for sites with high traffic.
Reward for actions. In this case, the organization pays its partner for simple actions that its referrals will perform. This could be registration or, for example, subscribing to the site's news. This type of program is used by dating services, file sharing services, online games and online casinos.
In addition to referral links, there are also coupons and promotional codes.
The latter play a similar role for the partner. They are tied to a specific person who receives a reward every time someone enters a code on the site. If the consumer sees such an offer, he immediately wants to use it, feeling the benefit for himself, but he does not even suspect that it will be useful not only for him.
Referral programs in C2B
Source: shutterstock.com
In addition, affiliate programs are divided depending on the method by which participants are attracted:
Passive . This is the easiest way, it requires almost no effort from the partner. He only needs to place a link in the article, on his page in social networks or forum.
Active . A more complex method that requires more effort. The partner must find the client themselves, meet with them, and tell them about the benefits of the product so that the latter wants to buy it.
Referral promotion is a very effective tool to solve most of the problems that are related to attracting new customers and retaining old ones. But affiliate marketing is not perfect and is often the cause of some mistakes.
Below is a list of some of the most common mistakes made:
Misinterpretation of the offer is the main reason why an affiliate program will not be successful. The parties may simply not understand all the details and not see the benefits of cooperation.
Complicated referral process . If it consists of too many steps and takes too much time to complete, potential partners may choose a company that is easier to work with.
Mismatch of target audience . It is necessary to approach the choice of your clients responsibly, their circle should not be too wide or, on the contrary, too narrow. This may simply not bring you the desired result.
Insufficient reward . To be cooperative, your reward for your work must be sufficient and at the same time relevant to your target audience.
Insufficient analysis and lack of work on mistakes . In order to achieve your goals and get a successful and long-term partnership, it is important to regularly evaluate the results of the program and make changes to it in accordance with the wishes of your clients.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow