Additional components of the company's corporate identity
Posted: Sun Jan 12, 2025 6:21 am
In addition to the main elements of corporate identity, there are several additional ones:
Trademark
Such a sign is an important component of the company's corporate identity. When officially registered, it becomes a trademark. A trademark can be presented in different formats:
visual - in the form of abstract or concrete images;
musical - in the form of jingles or screensavers;
verbal - as a verbal description;
volumetric - as a patented form of the product;
mixed - combining several of these formats.
Slogan
Slogans are often found in advertising israel phone data and are remembered due to their brevity and expressiveness. We are talking about a compressed phrase that reflects the mission and values of the company. This is a concentrated expression of the meaning that the brand wants to convey. Developing a slogan requires taking into account many nuances (adaptation to regional features, sonority and melody of the language).
Mascot
This is a character that is associated with the company and is part of its corporate identity. It can be a person, an animal or a fictional creature. A mascot makes the company closer and more memorable for people. It is not always necessary, as it is not suitable for all cases.
Patterns
These are patterns or textures that are used as a background in brand identity design.
Decor
These are the same patterns or elements as patterns, but in countable quantities, such as curly braces, bullets, or frames.
Branding elements
These are emblems, seals or design features that a company uses, but they are not protected by law.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
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Trademark
Such a sign is an important component of the company's corporate identity. When officially registered, it becomes a trademark. A trademark can be presented in different formats:
visual - in the form of abstract or concrete images;
musical - in the form of jingles or screensavers;
verbal - as a verbal description;
volumetric - as a patented form of the product;
mixed - combining several of these formats.
Slogan
Slogans are often found in advertising israel phone data and are remembered due to their brevity and expressiveness. We are talking about a compressed phrase that reflects the mission and values of the company. This is a concentrated expression of the meaning that the brand wants to convey. Developing a slogan requires taking into account many nuances (adaptation to regional features, sonority and melody of the language).
Mascot
This is a character that is associated with the company and is part of its corporate identity. It can be a person, an animal or a fictional creature. A mascot makes the company closer and more memorable for people. It is not always necessary, as it is not suitable for all cases.
Patterns
These are patterns or textures that are used as a background in brand identity design.
Decor
These are the same patterns or elements as patterns, but in countable quantities, such as curly braces, bullets, or frames.
Branding elements
These are emblems, seals or design features that a company uses, but they are not protected by law.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 ke