How to successfully monitor social media

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Further support
As the program progresses, you could plan regular workshops or lectures on current and relevant topics such as storytelling, but also legal topics such as copyright, trademark law, data protection and competition law.

You should also consider a schedule for how you will deal with topic selection and feedback – in other words, how you will work together as a team.

From the basics of social media monitoring to a selection of suitable social media monitoring tools, you can find out everything in our article .

LinkedIn Corporate Influencer: Best Practices Deloitte, Siemens & Co.
The social network LinkedIn is growing rapidly and currently has 1.7 billion monthly visits and 24 million users in the DACH region in June 2024. According to Statista, LinkedIn is becoming increasingly relevant, especially as a business platform. How can corporate influencers best use LinkedIn for themselves? And what are general corporate influencer program best practices? Below we present you with some examples - from B2B and B2C companies and from large and small.

Otto
Otto is considered a German pioneer in the field of corporate influencing (source: Otto ). In autumn 2017, the company started training over 100 employees to become ambassadors for the first time. Otto's goal was to appeal to IT specialists in particular and to credibly convey the culture and working atmosphere. What once started in the tech sector has now been expanded bc data philippines to many other areas (source: Otto ). One well-known face is Dr. Frederike Fritzsche (Tech Ambassador) with currently 19,884 followers (as of June 2024). She shares her knowledge in particular in the areas of #WomeninTech, #SnackableTech and #OTTOinside.

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Deloitte
The topic of corporate influencing has also become indispensable at the auditing firm Deloitte (source: Horizon ). Lara Sophie Bothur has made a name for herself in the industry as LinkedIn Top Voice 2023 and with 282,846 followers (as of June 2024). She regularly exchanges ideas with experts in the respective specialist areas, attends events and analyzes new technologies - and packages the topics in appealing LinkedIn posts.