Step 4: Processing and Analysis
Posted: Sun Jan 12, 2025 4:33 am
How to research the collected information?
Your work does not end after the interview. You still need to process and analyze the results of the in-depth interview:
Write a transcript, i.e. digitize your conversation in text form. You cannot shorten or change the meaning of the interlocutor's phrases. Recordings can be edited from the point of view of semantics, style and punctuation. You can transcribe the audio track with the help of specialists, specialized agencies or yourself.
Upload the recording to disk so bolivia phone data that the customer can listen to the original information and the voice of the representative of their audience at any time.
Stage 4 Processing and analysis
Source: shutterstock.com
Methods of analysis of in-depth interview data:
Content research — allows you to compare the results of an online survey with the data collected during in-depth interviews. It is important to determine whether there is anything in common in the behavior of buyers, whether the hypotheses are confirmed, and so on.
The example method - before conducting an interview, you should have hypotheses that need to be tested using the respondents' answers. Let's say you assume that women buy muesli because they think it's healthy. In the interviewees' answers, you need to find arguments that would confirm this hypothesis.
Typological analysis — online surveys should help you divide your audience into segments. In-depth interviews allow you to identify personality types based on key behavioral criteria, which can help confirm, supplement, or refute audience portraits.
There are many methods of analyzing in-depth interviews, among which we have selected the most popular ones. It is important to remember that this is an effective tool for audience research and hypothesis testing, which you must learn to use correctly.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
How to Reduce In-Depth Interview Error When Recruiting Respondents
The statistical inaccuracy includes the so-called "guest performers". They give interviews for their own benefit, they know exactly how to answer questions to meet the requirements. But they are useless to you.
To identify such people, you need to interview potential interlocutors in advance. They should talk about their experience using the products, the tools they use. If a person, for example, actually dealt with the most difficult visa on the planet, he will present the entire process in detail, explain that the photo should be taken on a white background, and its resolution should be at least 600 x 600 pixels.
How to Reduce In-Depth Interview Error When Recruiting Respondents
Source: shutterstock.com
But even if the "guest performer" managed to pass the selection, he will give himself away at the very beginning of the conversation. He starts to get confused in the details, calls his experience unique, suspiciously calmly talks about those things that irritate the other respondents.
You don't have to prove to such a person that you have uncovered the deception, just calmly end the conversation and say thank you for participating. The participation of these people in interviews is paid differently in each company.
However, we must not forget that even a person with relevant experience does not always tell the truth. This is explained by the peculiarities of memory and the fact that in the eyes of others many want to be better.
Your work does not end after the interview. You still need to process and analyze the results of the in-depth interview:
Write a transcript, i.e. digitize your conversation in text form. You cannot shorten or change the meaning of the interlocutor's phrases. Recordings can be edited from the point of view of semantics, style and punctuation. You can transcribe the audio track with the help of specialists, specialized agencies or yourself.
Upload the recording to disk so bolivia phone data that the customer can listen to the original information and the voice of the representative of their audience at any time.
Stage 4 Processing and analysis
Source: shutterstock.com
Methods of analysis of in-depth interview data:
Content research — allows you to compare the results of an online survey with the data collected during in-depth interviews. It is important to determine whether there is anything in common in the behavior of buyers, whether the hypotheses are confirmed, and so on.
The example method - before conducting an interview, you should have hypotheses that need to be tested using the respondents' answers. Let's say you assume that women buy muesli because they think it's healthy. In the interviewees' answers, you need to find arguments that would confirm this hypothesis.
Typological analysis — online surveys should help you divide your audience into segments. In-depth interviews allow you to identify personality types based on key behavioral criteria, which can help confirm, supplement, or refute audience portraits.
There are many methods of analyzing in-depth interviews, among which we have selected the most popular ones. It is important to remember that this is an effective tool for audience research and hypothesis testing, which you must learn to use correctly.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
How to Reduce In-Depth Interview Error When Recruiting Respondents
The statistical inaccuracy includes the so-called "guest performers". They give interviews for their own benefit, they know exactly how to answer questions to meet the requirements. But they are useless to you.
To identify such people, you need to interview potential interlocutors in advance. They should talk about their experience using the products, the tools they use. If a person, for example, actually dealt with the most difficult visa on the planet, he will present the entire process in detail, explain that the photo should be taken on a white background, and its resolution should be at least 600 x 600 pixels.
How to Reduce In-Depth Interview Error When Recruiting Respondents
Source: shutterstock.com
But even if the "guest performer" managed to pass the selection, he will give himself away at the very beginning of the conversation. He starts to get confused in the details, calls his experience unique, suspiciously calmly talks about those things that irritate the other respondents.
You don't have to prove to such a person that you have uncovered the deception, just calmly end the conversation and say thank you for participating. The participation of these people in interviews is paid differently in each company.
However, we must not forget that even a person with relevant experience does not always tell the truth. This is explained by the peculiarities of memory and the fact that in the eyes of others many want to be better.