Dive Into Your Analytics Platforms

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This is meant as an example — not a prescriptive one — since part of the beauty of a search-based strategy is that it’s built around your data.

This is also an iterative process, and to be albania phone data honest, it’s not necessarily linear. You may find yourself moving on to step two only to realize you have more questions about the data. Likewise, once you’ve defined a keyword strategy, you’ll want to revisit the content of your target pages.

Finally, just like SEO, this is not a set-and-forget strategy. A research-based strategy requires frequent analysis and testing so you can evaluate what works, what doesn’t, and what you want to try next.

Your Google Search Console and Google Analytics accounts contain useful information, as long as you know what to look for.
Before you decide which pages or keywords to prioritize, you want to make sure you understand what is currently happening on your website.

Which pages are ranking well?
Which queries and pages are generating conversions?
Which channels are generating the most leads?
What is the breakdown for branded organic traffic vs. non-branded traffic?
What path are users taking to convert?
How do these pages fit into your marketing strategy?
Each of these questions are threads to pull to better understand the fabric of your current traffic. As you pull, you’ll find that there are other questions you might want to answer before diving into what’s on those pages.

Knowing which pages are ranking well and which are converting provides a lot of insight into the types of content your current audience finds engaging – but you should also understand how those conversions are impacting your overall business goals to get the full picture. Understanding the breakdown of branded and non-branded organic traffic tells you a lot about how people are finding your site, but it’s also helpful to see how those breakdowns change on your key pages.