As you know the market changes due to internal and external factor germany phone number list s. This also goes for your audience. Over time they will change and evolve meaning that their needs, frustrations or motivations may shift.
This means you need to review and refresh your personas regularly. Luckily there is a way to do this effectively and relatively easily.
You can use AI to conduct real-time research and enhance your personas with up-to-date market information.
AI-driven analytics can collect and analyze data from multiple sources such as social media, customer feedback, and market trends in real-time. This helps to ensure that personas remain current and relevant.
This then allows a business to adapt quickly to changing consumer behaviors and preferences. These tools can dynamically update personas based on real-time data. Generative AI enables AI to ‘act’ and ‘respond’ like real customers.