And even those contents, on this we can obviously all agree, have their value and can actually answer a specific question. Sullivan also recognizes, however, that, as much as the content that is sweden phone number shown can be useful, despite its origin, it has happened and continues to happen that what is given to users as an answer in the top positions (a part for which all sites compete) is sometimes populated by content of questionable or embarrassing quality .
A situation that will continue, this is Sullivan's thought, but on which Google is also working by trying to collect the greatest possible amount of signals that arrive in all ways from users with respect to the contents.
An interesting example of UGC that many believe should never be shown, but that Sullivan demonstrates can make sense, is in questions related to health and medicine.
, Sallivan suggests, for example by finding others online who have the same disease and who are perhaps going through it, helping themselves with certain treatments and cures. In this case, with a sensitive topic like health, UGC also takes on a value.
A value that must be weighed based on what the signals say is actually relevant and useful. An idea that Sullivan launches as a bit of a challenge to those who build content is the fact that, according to his point of view, users go hunting for user-generated content because there is so much content out there that has the sole purpose of marketing .
User-generated content has no ulterior motive , Sullivan reasons, which is why users so often favor forums rather than websites built to attract their attention. This is an issue that is objectively important.
When you build content, in fact, you always need to respect the purpose for which you build content and that is not merely to generate traffic for a series of keywords but to provide information to a user. A user who has a question and is looking for an answer.