The original Mercedes logo was very different from the logo you know today. It has a unique oval icon placed horizontally and contains a bold, simple font with the word “Mercedes,” with each letter getting more prominent towards the center and smaller towards the right. The badge had two lines outlining it and was either black and white for paperwork or dark blue with silver for the actual emblem.
The badge logo looks classy and stylish, perfect for representing a luxury car brand like Mercedes.
However, it was changed later on.
1909-1916
In 1909, the Benz logo was a beautiful and stylish circular logo. The stamp had a denmark telegram double outline, and a fancy wreath design was inside. The word “Benz” was written in a particular, unique font in black, placed on a white background within the inner circle. This logo looked elegant and ornate, reflecting the brand’s strength and vitality.
1916-1926
The brand introduced an elegant logo in 1916 – a blue and white logo star shining brightly against a deep burgundy-red background. It was enclosed in a thick circular frame, and inside the circle, the brand’s name and some beautiful leaf decorations were drawn in white.
This logo version had a sophisticated color palette, with the blue and white star symbolizing style and excellence, while the rich burgundy-red background represented power and strength.
1926-1933
In 1926, the brand got a new logo with some minor tweaks from the previous one. This version had a white and blue star logo on a deep red background, surrounded by a thick circular frame. Inside the circle, there was a white wordmark and some leaf decorations. The emblem looked very classy and sophisticated, with its colors representing style, elegance, and strength.
The original Mercedes logo was very different from
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