World Central Kitchen’s TikTok page

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With the rise of TikTok, YouTube Shorts, and Instagram Reels, there are plenty of opportunities for you to grab attention with short-form video content that doesn’t require a ton of production value.

Content discovery algorithms also increase the chances germany phone number of your message reaching a larger, more relevant audience. This way, it's easier to draw attention to your cause, even with limited resources.

You can also use videos on your website to enhance your nonprofit's online presence. This approach is especially effective for demonstrating your mission, sharing testimonials, or highlighting successful projects.

For example, social enterprise TeachAids uses a full-screen video background on its homepage to grab visitors’ attention.

Teaching Assistant Home Page
9. Nonprofits primarily measure marketing success through engagement metrics (32%), ROI (25%), and click-through rate (18%).
These metrics can help you understand what’s working and what’s not, and where you should focus your efforts for maximum fundraising success.

One of the best tools for tracking these metrics is Google Analytics. It provides valuable insights into website traffic, user behavior, and conversion rates.

To make Google Analytics more powerful and easier to use, many WordPress-based nonprofit websites use MonsterInsights, a plug-in that simplifies data analysis. We also use it to monitor the performance of our website.

MonsterInsights can help you track donation button clicks, monitor form fills, see which content generates the most engagement, understand your audience’s demographics, and more. This way, you can make decisions based on data rather than assumptions.

Tracking report form in MonsterInsights
Above, qualified nonprofits are eligible for MonsterInsights Nonprofit pricing. You can get an annual subscription to MonsterInsights Plus for $69.65 per year (regular price is $99.60 per year).

To learn more about how MonsterInsights can boost your nonprofit marketing efforts, check out our MonsterInsights review.