By identifying which version maximizes conversions, it can adjust its pricing strategy and increase revenue. Marketing automation for growth You've probably heard a lot about this concept, as it's a key resource within new marketing strategies. In fact, automation tools are essential for tech companies looking to scale quickly . Using automated sequences in emails, chatbots, and campaigns can save time, improve personalization, and increase effectiveness. For example, if you hire marketing automation professionals, they can help your tech company create an email flow that nurtures high-value leads by sending them relevant content based on their web behavior ..
This way, you boost your reach, avoid wasting lebanon telegram time on tasks you can outsource, and generate great lead nurturing with automated email marketing . Downloadable banner lead nurturing for IT companies 3 growth marketing hacks to implement in your technology companies In addition to the strategies mentioned above, growth marketing in technology benefits from certain quick tactics that can generate immediate results. 3 growth marketing hacks for IT companies 1 – Create evergreen and reusable content Content marketing is essential for growing organically. For technology companies, creating evergreen content – that is, content that remains relevant over time – is an effective tactic for attracting ongoing traffic, without the need for paid campaigns .
In addition, it can be reused in different formats (blogs, infographics, videos, etc.) to maximize its reach. For example, an IT company could publish a blog post on “Best Practices for Cybersecurity in 2024” and then turn it into a series of short videos for social media or a downloadable guide, extending its shelf life. 2 – Have referral programs In case you didn't know, a simple and attractive incentive can be enough to grow your customer base. That's why growth marketing in technology not only focuses on attracting new customers, but on taking advantage of current ones to attract new users. One of the ways to achieve this is to generate referral programs .