The Importance of Personalization in Lead Generation

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The colorful crowd in the streets of Austin. a Texan city known for its tacos. its university and its creativity (with its slogan "Keep Austin weird". gathered for a unique festival in the world that combines music. cinema. digital... and. this year. the unmissable Artificial Intelligence. In the middle of #Kategate. SXSW also saw the beginning of a new era where we are now continually asking ourselves the question of the limits of reality. Kati Bremme. Director of Innovation. Editor-in-Chief Meta-Media. back from SXSW At a time in history when businesses are adopting AI faster than they adopted the Internet. optimists (Ray Kurzweil. are pitting themselves against pessimists. with a new report commissioned by the US State Department warning that “ AI could pose an extinction-level threat to humans .


” At SXSW. the European vision of regulation is met with total mexico telegram incomprehension by American industry (and journalists.. the film world is worried about a potentially self-creating AI. the gaming industry could soon see its next wave of strikes. and this festival. which launched Twitter in 2006. is now highlighting the dangers. if not the end. of social media: “ Social Media is Dead. Long Live Culture Media .” Tech Supercycle. Singularity and Pizza SXSW is also a time to try to understand the trends of tomorrow: from the weird. like weight loss drugs (MIT.. to the obvious. like Artificial General Intelligence. to the non-obvious. like Rohit Bhargava. who puts music on pizza slices .


The dilemma with AI in the US starts with a grammatical question: what pronoun should we give AI? She / It / He / They? We’ve heard them all at SXSW. Amy Webb of course presented her Tech Trends . which this year focused on a new technological supercycle ( our full analysis here .. She detailed three main trends. taken from the 1000 pages of the Future Today Institute report. which brings together both new technologies and industries: AI. which has become a general-purpose technology like electricity. the steam engine or the Internet. the connected ecosystem of objects and biotechnology.