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Posted: Thu Jan 02, 2025 9:00 am
Increased credibility and customer trust: Associating with a trusted brand partner helps build credibility for your own brand, leading to increased sales and brand recognition.
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Types of channel marketing partners and relationships
When you use channel marketing, you and your partner can decide how you want to belize mobile phone number implement your strategy and define your partner’s role. The types of partners and relationships vary depending on business models and preferences.
Common types of channel marketing partners
Below are examples of the different types of partners you can recruit into a channel marketing strategy.
Resellers: A reseller is another business or individual that buys your product or service (possibly in bulk) and then resells it to consumers, often under their own brand name. Resellers are usually responsible for managing their own pricing and accounts.
Affiliates: An affiliate partner promotes your product or service to their audience and refers them to your products via a custom referral link to your site. Affiliates usually earn a commission for each sale made through the affiliate link. Affiliate partnerships typically involve a business and a content creator or subject matter expert with a large audience.
Consultants: A consultant works directly with your customers to help them use your service more effectively and, like affiliate partners, often earns commission to promote your business.
Retailers: These are established businesses (usually brick-and-mortar) that buy your products and resell them to their customers as is—no white labeling. If you produce clothing, for example, a channel marketing partner would be a clothing store that puts your product on its shelves.
Laissez les professionnels s'occuper de votre marketing
Invest in professional digital marketing services from WebFX! Start generating high-quality leads ASAP and kick your company’s growth into high gear.
En savoir plus WebFX Logo
Types of channel marketing partners and relationships
When you use channel marketing, you and your partner can decide how you want to belize mobile phone number implement your strategy and define your partner’s role. The types of partners and relationships vary depending on business models and preferences.
Common types of channel marketing partners
Below are examples of the different types of partners you can recruit into a channel marketing strategy.
Resellers: A reseller is another business or individual that buys your product or service (possibly in bulk) and then resells it to consumers, often under their own brand name. Resellers are usually responsible for managing their own pricing and accounts.
Affiliates: An affiliate partner promotes your product or service to their audience and refers them to your products via a custom referral link to your site. Affiliates usually earn a commission for each sale made through the affiliate link. Affiliate partnerships typically involve a business and a content creator or subject matter expert with a large audience.
Consultants: A consultant works directly with your customers to help them use your service more effectively and, like affiliate partners, often earns commission to promote your business.
Retailers: These are established businesses (usually brick-and-mortar) that buy your products and resell them to their customers as is—no white labeling. If you produce clothing, for example, a channel marketing partner would be a clothing store that puts your product on its shelves.