Looking at what was available

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Strategist and marketing specialist roles have expanded to Social Media Strategist, a role completely dedicated to social media strategy, and Digital Marketing Specialists who oversee all elements of digital strategy for an organization. marketing • Changes in traditional media and digital media In the world we live in, traditional marketing has not become extinct, but it has become dominated by digital marketing simply because more people now spend more time on their devices than ever before.


a 20 years ago and what is available now, bulk sms hong kongtraditional marketing has progressed over time to adapt to all forms of media available. From radio, television, theatre, cinemas, flyers and newspapers and even at some point mobile apps. We now have many more types of media available to us. However, it doesn’t mean that we should use all of them to communicate with our customers.


In many cases, marketing has remained the same. Best practices still dictate that before selecting any communication channel or tactic, the company must first identify who the audience and buyer persona are. Then, and only then, can the right media be selected based on where this customer spends their time. Marketing has changed over time as access to larger audiences and target markets has increased and changed with new forms of media tools.