Including cross-references and backlinks in other similar

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Marketing automation tools can be used to send out mail shots, or schedule social media posts — this will save time as well as helping you nurture leads. But remember that a dash of personalization is always appreciated, and will make the recipient more likely to access, share, or link to your content. Cornerstone content can be adapted for different channels, focusing on the platforms that work best for your company (you’ll already have identified these via your detailed customer research).


Tweet from Ring Central UK about virtual learning. Organic social promotion is great for your budget, but you may also want to invest in paid promotion to reach a more targeted audience. Don’t forget data analytics so you can see who’s responding and alter your strategy accordingly. Links and sharing Another way to generate leads is to direct visitors to personalized post cyprus phone number database -click landing pages. You don’t want to annoy people by having suggestions pop up when they’re in the middle of reading your content, but how about an exit banner with a special offer just as they’re about to leave? Of course, visitors may have landed elsewhere on your site, so you need to provide plenty of internal links to cornerstone content and make it easy to click straight through to new material.


posts will increase exposure to cornerstone content. This can also help boost your rankings, as Google tends to favor a robust internal linking structure. Finally, make it simple for visitors to share your content with others by adding social media buttons. If your content references industry influencers, it might incentivize them to share content with their many followers. Regular maintenance Search engines love websites whose content is fresh and highly relevant.