Here are the types of Google Posts that

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Honestly, there were so many amazing insights from this presentation, this is one you’ll want to revisit! Joy Hawkins — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts What value do Google Posts have, and how should the average SMB prioritize them? Joy Hawkins dove headfirst into the data from two studies to answer these questions. Joy opened up by sharing a Mario Kart analogy. Joy is a super competitive person.


She shared how she followed a similar approach for this study as she did when she was working towards beating Dave DiGregorio at Mario Kart. Let’s just say that it required a lot of research, tracking, and analysis. Joy shared a disclaimer and some initial considerations for the presentations data: The data set only had a total of 36 conversions Clicks in Google Analytics croatia phone number database DO NOT equal clicks in Google My Business Insights Study #1 The first study Joy covered analyzed over 1,000 Google Posts to see what types perform better based on clicks and conversions while measuring the impact of various features such as stock photos, emojis, titles, and more.

Joy analyzed: Offer Posts COVID Posts Event Posts Update Posts Joy also summarized the worst-performing post types. And the winners are: Reviews Seasonal/Holiday Products (or services) Who We Are (bios) Study #2 The second study looked at whether posting on Google has any influence on where your business ranks in the local pack. The conclusion? Google Posts had no measurable impact on rankings. Joy summarized by providing a “Successful Google Post Blueprint” — this is one to save for later! Joyce Collardé — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success In this session, Joyce covered the long sales cycles for B2B businesses that pose a unique set of challenges for converting visitors into coveted users.