These typically consist of things like: Meets various company characteristic criteria (size, revenue, industry, etc.) Expressed interest in the product/willing to take a phone call In contrast, we’ve noticed that companies tend to be a lot looser with their definition of a marketing qualified lead (MQL). For example, some companies define an MQL as someone who visited your website once and downloaded an eBook. These “leads” are actually pretty weak in the sense that they didn’t express any product interest yet, they just submitted their email for more content.
Other companies define an MQL as someone who submits an actual product (or service) interest form: a sales form, a demo request form, etc. Those are obviously much more qualified than content-based leads egypt consumer email address because they’re expressing an interest in the actual product or service. But even among this latter group there are grades of “qualified”. For example someone could submit a sales form and be from a small company that can barely afford your product or service.
Another MQL may have visited your website multiple times, spent several minutes looking at your pricing page, subscribed to your email list, and fit perfectly into your buyer personas.of an MQL that causes problems between marketing and sales. For example, If marketing passes over tons of content-based leads (companies that entered their info to download more content, but haven’t really expressed product interest), sales teams may complain that the leads aren’t qualified enough.