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Tiendeo.it , by virtue of the importance that millennials are acquiring as consumers, wanted to analyse some of the trends related to Generation Y , with the aim of providing brands with greater tools for understanding the habits of this important consumer segment with respect to mass consumption.

With a minimum age of around 25, millennials are fully integrated into the consumer market, and many of them are giving birth to what will be the next great generation of consumers: centennials or Generation Z. For this reason, more and more retailers are turning their attention to consumers born buy bulk sms service between 1980 and the mid-1990s. They have two main objectives: adapt their strategies to capture and retain this generation's buyers and begin laying the foundations for attracting Generation Z over the next decade.

Digital natives in purchasing planning
Generation Y is the first to have revolutionized the rules of the battle between traditional media and new digital media in Italy.

Data from the European House – Ambrosetti group show that television has a penetration rate among millennials of 55%, and that it has been relegated to the background by desktop and mobile, which have reached a penetration rate of 67% among Generation Y.