Selecting the right platform is pivotal. Each social media platform has its own set of strengths. Instagram is fantastic for visual contests, while Twitter excels in rapid sharing. Assess where your target audience is most active and tailor your contest to fit that platform's specific nuances.
Use a Third-Party App
To streamline entries and minimize cheating, consider using a third-party app designed for managing contests. These apps can automate entry collection, randomize winner selection, and even detect fraudulent phone number lead entries. A popular option is ShortStack. With over 13 years in the industry, ShortStack is a trusted platform for brands looking to run contests, giveaways, quizzes, and other forms of interactive digital content.
With ShortStack, import hashtagged posts from Instagram into a gallery.
6. Stay On Brand and On Trend
Potentially the most viral-inducing ingredient to a giveaway is to piggyback off of popular trends that will simultaneously elevate your brand.
Choose the Right Platform
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