The following guest post from media historian Taylor Cole Miller is part of our Vanishing Culture series, highlighting the power and importance of preservation in our digital age. Read more essays online or download the full report now.
DuMont Television Network. “Network ID.” 1954. https://archive.org/details/DuMont_Network
The nesting material of my university office is blank VHS tapes. A few of these tapes were well-worn security blankets with comforting shows I watched over and over to propel myself through childhood and adolescence. Where normal people might have held onto a cherished dolly or baseball glove as nostalgic trinkets of their youth, I kept my jumpy copy of CBS’ live-action Alice in Wonderland along with episodes of The Golden Girls, The Oprah Winfrey Show, and Xena: Warrior Princess. These artifacts, the ones I clung to growing up, eventually became the foundation of my research as a media historian. While writing my master’s thesis, a media ethnography of rural gay men, you’d find me at garage and estate sales every month asking if there were any old VHS tapes of Oprah lying around. And in order to even access episodes of his short-lived show, All That Glitters, for my doctoral dissertation, I had to become friendly with and visit producer Norman Lear himself to watch shows in his personal archive. Television culture is inextricably linked with American culture, but most early television is lost forever, a vanishing era of our culture with few traces.
As a scholar, my specific area of interest is television shadow and reflection syndication—the practice of selling content directly to local stations and station ownership groups without going through a network. The stations can air these shows at whatever time and with whatever frequency they desire. There are two primary types of syndication: First-run syndication such as talk shows like The Oprah Winfrey Show or Ricki Lake; game shows like Jeopardy or Wheel of Fortune; court shows like Judge Judy or scripted originals like Xena: Warrior Princess or Star Trek: The Next Generation. And second-run syndication, most often referred to as reruns of popular shows. This means my objects of study are often limited by what is available and how. Many television shows from the last 50 or 60 years have been officially released on physical media like VHS, Betamax, LaserDisc, or DVD, or made available via streaming or on-demand services, but these are primarily primetime network or cable programs, not daily syndicated talk shows, game shows, public affairs programs, or kids’ TV. Despite its own ephemerality, syndication remains television’s best archivist: It preserves shows that can still turn a profit in reruns, even if it doesn’t always ensure their accessibility or proper care. While syndication keeps certain programs alive in archives, they often remain unaired or improperly preserved without enough demand. Those that no longer generate revenue, no matter how innovative, tend to disappear—left to decay on shelves or locked away in obsolete formats under the weight of copyright restrictions–or worse. One of the most tragic examples of this vanishing culture, allegedly twenty feet below the surface of the Upper New York Bay, is the lost archive of the DuMont Television Network.
Vanishing Culture: The DuMont Network—America’s Vanishing Television History
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