And it’s finding these people who are looking for a product or service like yours. That’s when social media monitoring tools (also called social listening tools) enter the scene. social listening tools With most social listening tools you can set up a complicated query using Boolean search that will find you posts that signal the buying intent. All you have to do is come up with the phrases that people use and enter them together with the name(s) of your industry.
recommend/looking for/need a/” and “fitness watch/fitness tracker”. This is an example of a Boolean search query. boolean search query In the example, the tool is searching for those who are looking for a fitness estonia email list tracker. Once set up, social listening is happening nonstop, and you’ll know about the new people voicing their intent on social media as soon as they post about it.
What’s so special about this method? Finding and approaching people who are actively looking for a product or service online means you’re finding leads that are already hot. You don’t have to convince them they need a fitness tracker. You don’t have to paint a picture when with the fitness tracker they are finally fit and healthy and conventionally happy. And that’s half the job done.