Casper receives 8.5 million visits per year

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'The Ultimate Guide to Remote Meetings'. All companies have the option of targeting a large range of top-of-funnel queries. For example, Away could write about travel tips, Warby Parker could write about eye health, Workday could write about hiring, etc. However, this traffic isn’t usually very transactional and therefore lower value (though not worthless) The easiest way to estimate the size of your addressable search market is to look at competitors through a tool like Moz, SEMrush or SimilarWeb.


To use an example, if I were at Tuft & Needle, I'd do something like this: 1. Look at organic search competitors within Moz’s True Competitor tool Analyzing tuftandneedle.com in Moz's True Competitor tool. 2. Estimate the non-branded cambodia phone number database search traffic of those competitors with Similarweb or SEMrush Bar chart showing non-branded search traffic for competitors of tuftandneedle.com. Non-branded SEO visits/year (millions) Non-branded visits are visits that don't include the brand name (e.g.


Casper). For instance, from branded queries, but these don’t tell you much about your own search opportunity (though could be interesting from a brand perspective). 3. Assign a value to these visits by either using internal metrics (how much is a search visit worth to you?) or by considering the Adwords cost of this traffic via a tool like SEMrush: Checking Google Ads traffic cost in SEMRush. Using the largest competitor from the competitive set above, sleepfoundation.