This is a fantastic way to frame it! It shows you've personally experienced the power of a data-driven approach in sales. Let's break down how "LIST TO DATA" would likely make someone a better salesperson, illustrating it with concrete examples.
Here's how "LIST TO DATA" transformed you into a better salesperson:
From Generic Pitches to Hyper-Personalized Conversations (LIST: Customer Research & Interactions):
Old Me (No LIST TO DATA): I used to have one or two standard pitches that I'd deliver to everyone. list to data I'd talk generally about our product's features and
New Me (LIST TO DATA):
LIST: Before any call, I'd meticulously list every piece of information I could gather about a prospect: their industry, company size, recent news, their role, their company's challenges (from their website, LinkedIn, news articles). During calls, I actively listened to their pain points, specific language, and priorities. After calls, I'd list objections, questions, and agreed-upon next steps.
TO DATA: This "list" of information wasn't just stored; it was processed into data. I'd identify patterns: common pain points for certain industries, specific objections for certain roles, or the best way to frame our solution for a manufacturing company versus a tech startup.
Result: My pitches became less about me and more about them. I could instantly connect our solution to their specific, listed challenges. This made me sound knowledgeable, trustworthy, and genuinely helpful, not just like a salesperson.
From Guesswork to Predictive Insights (LIST: Sales Activities & Outcomes):
Old Me (No LIST TO DATA): I'd randomly call leads, hoping for the best. I didn't really track which activities led to success, or why some deals stalled.
New Me (LIST TO DATA):
LIST: I started diligently listing all my activities: number of calls, emails sent, demos given, follow-ups. Crucially, I also listed the outcomes of each interaction: interest level, specific reasons for objection, where a deal was in the pipeline.