What does the number of likes say?
Posted: Thu May 29, 2025 3:38 am
The reason for this article arose in stages. The first trigger moment was the requests I receive on my own website from parties who want to advertise. More often than not, these are parties that sell Facebook Likes or Twitter followers. Based on my own experience and ideology, I am against this and I reject these parties as advertisers. The second trigger was my discovery of several Dutch-language pages on Facebook and Google+ with a high number of foreign or inactive people as fans and followers. Time for a thorough analysis.
Social proof
One of the social principles of Robert Cialdini (from his book Influence) that is often cited in the list to data (online) marketing world is the principle of influence 'Social Proof'. There are countless examples of experiments that prove that your opinion is strongly influenced by what a large crowd thinks, what the prevailing opinion is or what people you trust or look up to think. Even if it is not the truth.
No matter how enthusiastically you start a Facebook page, you always start with zero likes. And then it seems like you have no customers or fans. A good first step is to invite your employees to like your page. But even then, the number of likes does not go beyond tens. At that moment, people realize that more needs to be done. A quick search on Google quickly yields many results :
Googlesearch_likesbuy
If you want to buy 1000 likes, it will cost between 30 and 115 euros, depending on the supplier. What kind of people are these? Usually these are people from Russia, India or other Asian countries. Doesn't matter, right? It's all about the numbers, right? No way.
Social proof
One of the social principles of Robert Cialdini (from his book Influence) that is often cited in the list to data (online) marketing world is the principle of influence 'Social Proof'. There are countless examples of experiments that prove that your opinion is strongly influenced by what a large crowd thinks, what the prevailing opinion is or what people you trust or look up to think. Even if it is not the truth.
No matter how enthusiastically you start a Facebook page, you always start with zero likes. And then it seems like you have no customers or fans. A good first step is to invite your employees to like your page. But even then, the number of likes does not go beyond tens. At that moment, people realize that more needs to be done. A quick search on Google quickly yields many results :
Googlesearch_likesbuy
If you want to buy 1000 likes, it will cost between 30 and 115 euros, depending on the supplier. What kind of people are these? Usually these are people from Russia, India or other Asian countries. Doesn't matter, right? It's all about the numbers, right? No way.