weaponsCan it get any worse? It even goes a step further. In an English version it is even possible to search for people who like prostitutes or MILFS. And if you really want to go crazy you can search for 'Facebook security employees who like Porn films'.
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The privacy of the Facebook user seems to be at stake with Graph Search. It will still raise the necessary discussions. This data list to data was actually already known to advertisers. You could already advertise on different interests. Graph Search now also makes this information visible to the user himself. It is of course a goldmine for every marketer. As an advertiser you can now search specifically and go looking for potential customers yourself.
Facebook has repeatedly stated that Graph Search is not a competitor for Google. It is not indexed and the results are purely based on friends. In short, it is actually searching for information that is already available. However, I believe that Graph Search will have a major impact on advertising via Google.
To make it a bit clearer, it is best to look at the purchasing intentions of the users. Up until now, as an advertiser, you can only target on biographical data and interests such as cooking, traveling and other interests. By 'liking' a page, you do not indicate that you are actually buying the product or using a service from the company. The effect of the advertisements that you spread via the News Feed or on the right side is difficult to measure. It is therefore questionable whether a conversion can be measured, this could take hours, days or even weeks. And even then it is not exactly clear whether the purchase can be attributed to a Facebook message.