Tweet that they visited your business that day”
Posted: Tue May 27, 2025 7:20 am
For the cooks who regularly cook too much, it is an ideal way to share your cooking skills with the neighborhood. Every year we throw away about 50 kilos of food per person (!). Thuisafgehaald sounds like a good way to share leftovers with hungry neighbors and throw away less food.
The fact that Thuisafgehaald had 10,000 users within 3 months is proof that the concept is a success. This is partly due to (offline) media attention in, for example, the Telegraaf, Koffietijd and on BNR radio. Of course, social media is also an important part of this social home cooking event. Chefs can announce their meals via social media updates and people who collect can leave reviews on social media. With a gamification element (such as a Top 20 and badges that you can 'win'), Thuisafgehaald stimulates active(r) participation by fanatic home cooks, popular home cooks and hungry people who collect. Thuisafgehaald is currently crowdfunding for an app that will make it even easier and faster for people to find healthy and tasty meals in their area.
#loveforcoffee
Frankwatcher Cor Hospes previously wrote about Rotterdam entrepreneur Ank van der Wal, owner of list to data restaurant Antichic and lunchroom Cappucino . In response to HEMA offering the 4 o'clock snack (coffee and cake for €1) to attract customers to the store, she came up with the counter-action of giving away free smoked sausage with a cup of coffee. And not without success. The sausage-with-coffee action yielded 35% more turnover, but the reach on social media was also enormous: the Facebook reach alone increased from 100 to more than 5000 accounts. It makes sense that Ank started doing more with Facebook after this action.
She also continues to actively promote her business on Twitter. With #timeforcoffee and #loveforcoffee she knows how to connect enthusiastic coffee and Twitter addicts to her and increase her reach. “It is not always easy to think of new actions, but it certainly yields results. You just have to make time for it ”, says Ank, “online and offline go hand in hand, and as the owner of a catering business you have to take the time to thank people on Twitter who
Children are the future
We have known for a long time that children are big and booming business. Multinationals such as Coca Cola, PepsiCo and McDonalds have been focusing on the younger generation(s) for decades, not always with the best results. Worldwide, there are more people who are overweight than underweight.
An American mother decided that she wanted to save her children from this fate and took action. Together with her children, she came up with a solution. The result? Wat-aah! , a fun bottle of water (that transparent, tasteless, sugar-free and calorie-free drink). This initiative by an ordinary mother who simply wanted the best for her children has now led to Wat-aah! being sold at 10,000 locations in the US (including Amazon.com ), has 30 full-time employees and is available in schools across America as a healthy alternative to sugary soft drinks. The brand is of course also participating in the Let's Move! campaign by Michelle Obama and Beyoncé.
Smulpaapje puts good children's menus on the menu
Smulpaapje logo - Liber Media - Lieke MullerSimilar is the story of Smulpaapje , founded by Susan Aretz . Susan wants her daughter, known to her Twitter followers as #peutermeisje, to grow up in a world where children's menus are not limited to soggy fries with a sausage or spaghetti with nasty red sauce.
After Susan vented her anger and frustration about 'bad' children's menus on Twitter, she received a lot of support. Not much later, she started Smulpaapje . The goal of Smulpaapje is to put restaurants on the map that serve more than a children's menu or that offer half a portion of an adult menu. It's not about there not being any fries-with-applesauce children's menu at all, but about there being more choice than just that.
Susan is not only getting support from parents, but also the catering operators themselves now report on their website that they are Smulpaapje-proof. Like Restaurant Balije Park in De Meern:
Gourmet restaurant2
Smulpaapje recently turned 1 year old and has already put more than 100 restaurants with good children's menus on the map in that year and is working hard on a new website. After her dazzling presentation about Smulpaapje , you can only fervently hope that Smulpaapje will have the same successful and healthy future as Wat-aah!
The fact that Thuisafgehaald had 10,000 users within 3 months is proof that the concept is a success. This is partly due to (offline) media attention in, for example, the Telegraaf, Koffietijd and on BNR radio. Of course, social media is also an important part of this social home cooking event. Chefs can announce their meals via social media updates and people who collect can leave reviews on social media. With a gamification element (such as a Top 20 and badges that you can 'win'), Thuisafgehaald stimulates active(r) participation by fanatic home cooks, popular home cooks and hungry people who collect. Thuisafgehaald is currently crowdfunding for an app that will make it even easier and faster for people to find healthy and tasty meals in their area.
#loveforcoffee
Frankwatcher Cor Hospes previously wrote about Rotterdam entrepreneur Ank van der Wal, owner of list to data restaurant Antichic and lunchroom Cappucino . In response to HEMA offering the 4 o'clock snack (coffee and cake for €1) to attract customers to the store, she came up with the counter-action of giving away free smoked sausage with a cup of coffee. And not without success. The sausage-with-coffee action yielded 35% more turnover, but the reach on social media was also enormous: the Facebook reach alone increased from 100 to more than 5000 accounts. It makes sense that Ank started doing more with Facebook after this action.
She also continues to actively promote her business on Twitter. With #timeforcoffee and #loveforcoffee she knows how to connect enthusiastic coffee and Twitter addicts to her and increase her reach. “It is not always easy to think of new actions, but it certainly yields results. You just have to make time for it ”, says Ank, “online and offline go hand in hand, and as the owner of a catering business you have to take the time to thank people on Twitter who
Children are the future
We have known for a long time that children are big and booming business. Multinationals such as Coca Cola, PepsiCo and McDonalds have been focusing on the younger generation(s) for decades, not always with the best results. Worldwide, there are more people who are overweight than underweight.
An American mother decided that she wanted to save her children from this fate and took action. Together with her children, she came up with a solution. The result? Wat-aah! , a fun bottle of water (that transparent, tasteless, sugar-free and calorie-free drink). This initiative by an ordinary mother who simply wanted the best for her children has now led to Wat-aah! being sold at 10,000 locations in the US (including Amazon.com ), has 30 full-time employees and is available in schools across America as a healthy alternative to sugary soft drinks. The brand is of course also participating in the Let's Move! campaign by Michelle Obama and Beyoncé.
Smulpaapje puts good children's menus on the menu
Smulpaapje logo - Liber Media - Lieke MullerSimilar is the story of Smulpaapje , founded by Susan Aretz . Susan wants her daughter, known to her Twitter followers as #peutermeisje, to grow up in a world where children's menus are not limited to soggy fries with a sausage or spaghetti with nasty red sauce.
After Susan vented her anger and frustration about 'bad' children's menus on Twitter, she received a lot of support. Not much later, she started Smulpaapje . The goal of Smulpaapje is to put restaurants on the map that serve more than a children's menu or that offer half a portion of an adult menu. It's not about there not being any fries-with-applesauce children's menu at all, but about there being more choice than just that.
Susan is not only getting support from parents, but also the catering operators themselves now report on their website that they are Smulpaapje-proof. Like Restaurant Balije Park in De Meern:
Gourmet restaurant2
Smulpaapje recently turned 1 year old and has already put more than 100 restaurants with good children's menus on the map in that year and is working hard on a new website. After her dazzling presentation about Smulpaapje , you can only fervently hope that Smulpaapje will have the same successful and healthy future as Wat-aah!