Inbound marketing is a marketing technique that is gaining ground. Its focus is on helping prospects and customers find the right information by creating and sharing relevant content and thus building valuable relationships. But how do you ensure effective use of inbound marketing?
With inbound marketing, you as an entrepreneur generate interesting leads for your organization in a cost-saving way. It is the opposite of traditional marketing tactics. Instead of pushing your message, you offer relevant information in response to what someone does online. Inbound marketing agency Impact Branding & Design developed the infographic below, in which they show the inbound marketing process in five steps. But they did not visualize one (first) important step: the basis of
1. Develop strategy
Because the first and most important step you take during this process is developing a list to data solid strategy. It serves as the basis of the entire inbound marketing process. What is your objective? Who is your target group? How can you reach them? And how do you shape the further process? Of course, the inbound marketing strategy must be in line with the organizational objectives.
2. Build a powerful website
The second step is to develop a powerful website. It is the linchpin of the web during inbound marketing. Make sure that visitors can navigate the site well and that it can also be viewed well on mobile phones and tablets. After developing and publishing your site, you are not there yet. The real work actually only just begins.
3. Generating traffic
Because to ensure that traffic goes to your website, it is necessary to publish valuable content . You create and share information that matches the needs of your target group. Think of keeping a weblog in which you present your vision of the industry or share tips and tricks with the reader. Do not only publish text, but also think of other resources, such as videos, infographics , e-books or presentations. Share this content on social media as well , so that you stimulate visitors and 'lure' them to you. Make sure that your information is also easy to find in search engine results.