Settle into the customer's mind
Posted: Tue May 27, 2025 7:17 am
Our brains are very flexible. Everything we experience, feel or learn, gets a place in the brain. This way you can train your brain in musicality, for example. The more you are occupied with this, the bigger the musical 'network' in your brain becomes. For example, a pianist can train his brain in musicality for a better playing technique , than develop acrobatic finger exercises.
After all, it is the brain that controls the nerve impulses to the fingers (think of studying pieces of music, composing, interpreting music, keeping nerves under control, etc.). What I want to make clear here is that our brains create all kinds of neural networks. These networks are based on patterns that the brain discovers in events and changes. This network is then stored as a belief, a memory or as a learned fact.
The patterns that these networks create can be shaped and influenced. Our brains are malleable, which means list to data we always keep learning. In this article, I want to give you some tips on how to ensure that you become established in the brain of your customer. So that the neural network that the customer builds from you is created or strengthened in his or her brain.
1. Activate dopamine neurons
In our midbrain ( ventral tegmentum ) are dopamine-producing brain cells. These cells release the neurotransmitter dopamine when we enjoy something. This can be a tasty meal, but also getting a discount or receiving a compliment. It makes you feel good. The rewarding result is linked to an emotion and is stored in a neural network. When people talk about themselves, dopamine is also released. It is not without reason that Facebook and Twitter are so successful. People like to talk about what is on their minds.
After all, it is the brain that controls the nerve impulses to the fingers (think of studying pieces of music, composing, interpreting music, keeping nerves under control, etc.). What I want to make clear here is that our brains create all kinds of neural networks. These networks are based on patterns that the brain discovers in events and changes. This network is then stored as a belief, a memory or as a learned fact.
The patterns that these networks create can be shaped and influenced. Our brains are malleable, which means list to data we always keep learning. In this article, I want to give you some tips on how to ensure that you become established in the brain of your customer. So that the neural network that the customer builds from you is created or strengthened in his or her brain.
1. Activate dopamine neurons
In our midbrain ( ventral tegmentum ) are dopamine-producing brain cells. These cells release the neurotransmitter dopamine when we enjoy something. This can be a tasty meal, but also getting a discount or receiving a compliment. It makes you feel good. The rewarding result is linked to an emotion and is stored in a neural network. When people talk about themselves, dopamine is also released. It is not without reason that Facebook and Twitter are so successful. People like to talk about what is on their minds.