So, really working together in a group, but how do you achieve that?
Posted: Tue May 27, 2025 6:55 am
This broad acceptance of social media now puts us on the eve of a broad new development. Companies and organizations will accelerate their focus on the use of social collaboration platforms in the coming years.
social
It doesn't happen automatically
We now know that the attention curve of people in general decreases rapidly when using a joint – internal – digital and list to data social platform. The first few weeks or sometimes months people are active. But despite the willingness to 'try out' new platforms, attention quickly wanes and people return to the order of the day. New patterns are simply not quickly ingrained and the old familiar means are still available.
Not everyone is 'digitally skilled'
Let's go back. We have found that a large group of people are 'digitally skilled' to a greater or lesser extent. But for a much larger proportion of people this is not the case or at least not self-evident. Although the success of open social networks suggests otherwise, you cannot assume that (future) participants will throw themselves wholeheartedly into an internal collaboration platform and also have sufficient experience and skills to do so. People must not only actually be reached, but they must also see and understand the goal (and the fun) and the possibilities.
How does it work?
The solution is obvious. Structure in design, effort, participants and time ensures concrete results. See the use of the platform as a concrete project where stakeholders collaborate with each other in a mix between physical (often limited possibilities) and digital: always 'connected', so that the members of a social platform can post an idea or concept at any time of the day, provide others with comments, start a survey, upload a project plan and post videos.
social
It doesn't happen automatically
We now know that the attention curve of people in general decreases rapidly when using a joint – internal – digital and list to data social platform. The first few weeks or sometimes months people are active. But despite the willingness to 'try out' new platforms, attention quickly wanes and people return to the order of the day. New patterns are simply not quickly ingrained and the old familiar means are still available.
Not everyone is 'digitally skilled'
Let's go back. We have found that a large group of people are 'digitally skilled' to a greater or lesser extent. But for a much larger proportion of people this is not the case or at least not self-evident. Although the success of open social networks suggests otherwise, you cannot assume that (future) participants will throw themselves wholeheartedly into an internal collaboration platform and also have sufficient experience and skills to do so. People must not only actually be reached, but they must also see and understand the goal (and the fun) and the possibilities.
How does it work?
The solution is obvious. Structure in design, effort, participants and time ensures concrete results. See the use of the platform as a concrete project where stakeholders collaborate with each other in a mix between physical (often limited possibilities) and digital: always 'connected', so that the members of a social platform can post an idea or concept at any time of the day, provide others with comments, start a survey, upload a project plan and post videos.