Technology integrated into marketing & service
Posted: Tue May 27, 2025 6:43 am
Developing this philosophy mainly means reviewing customer processes. It is optimizing the functional relationship. The additional challenge is to give it a personal touch . Even the best-executed process feels distant without a smile. A personal touch is created, for example, by friendly people, smoothly written communication and occasionally a 'random act of kindness' . Not complicated to think of, but all the more difficult to apply flawlessly.
Finally, extreme customer focus is not about online presence and online customer servic list to data is of course part of the package. In the meantime, it is already very clear that 80%-90% of your online success depends on your offline behavior . In 2020, a successful company will no longer distinguish between online and offline channels.
Extreme customer focus is a conscious investment by a company. Technology should help in three ways.
Improving the customer experience even more : New technology can enhance the customer experience . Technology can provide innovation that will surprise a customer. For example, Disneyworld is currently testing new Mickey suits . The suits are interactive and guests can talk to Mickey. It provides a new experience for young and old.
Finally, extreme customer focus is not about online presence and online customer servic list to data is of course part of the package. In the meantime, it is already very clear that 80%-90% of your online success depends on your offline behavior . In 2020, a successful company will no longer distinguish between online and offline channels.
Extreme customer focus is a conscious investment by a company. Technology should help in three ways.
Improving the customer experience even more : New technology can enhance the customer experience . Technology can provide innovation that will surprise a customer. For example, Disneyworld is currently testing new Mickey suits . The suits are interactive and guests can talk to Mickey. It provides a new experience for young and old.