Post-ticket content: Has creativity run out?
Posted: Tue May 27, 2025 5:41 am
Content after Tomorrowland 2012: post-experience
After the festival, it was mainly the photos, videos and of course the aftermovie of that year that filled the Facebook page. This ensured that the visitors of that year could relive the festival and that the people who were not there (like me) found out what they had missed. My conclusion: I have to be there next year. The content regarding Tomorrowland 2012, especially the aftermovie, spread like a snowball effect. This resulted in a huge number of new fans and followers.
Tomorrowland
Pre-ticket sales content: triggering, creating enthusiasm
Closer to the ticket sales, around December and January, the first practical information was announced. Also, the list to data first (big) DJs from the line-up were announced just before the ticket sales. ID&T did this very cleverly, by announcing one DJ per day, often accompanied by a video or spectacular photo. The popular American DJ Steve Aoki even made a special video for the Tomorrowland fans in which he announced his presence at the festival for this year.
As I said, every status update before the ticket sales made me even more enthusiastic. My admiration for the organization was also undiminished: it was amazing how ID&T was able to keep their Facebook fans constantly moving! Now, with a ticket in my pocket, I can put things into perspective a bit better. My rose-colored glasses are back in my pocket (I'll keep them until the end of July) and I look at the content that is now being distributed via the Tomorrowland channels after the ticket sales with a slightly different view. Where the content used to make me more and more enthusiastic and ensured that I had to have those tickets, I now find the updates a bit less. Almost boring. It mainly remains at announcing names from the line-up. Has the creativity run out? Or is the organization deliberately keeping it quiet to let the disappointed fans cool down a bit?
After the festival, it was mainly the photos, videos and of course the aftermovie of that year that filled the Facebook page. This ensured that the visitors of that year could relive the festival and that the people who were not there (like me) found out what they had missed. My conclusion: I have to be there next year. The content regarding Tomorrowland 2012, especially the aftermovie, spread like a snowball effect. This resulted in a huge number of new fans and followers.
Tomorrowland
Pre-ticket sales content: triggering, creating enthusiasm
Closer to the ticket sales, around December and January, the first practical information was announced. Also, the list to data first (big) DJs from the line-up were announced just before the ticket sales. ID&T did this very cleverly, by announcing one DJ per day, often accompanied by a video or spectacular photo. The popular American DJ Steve Aoki even made a special video for the Tomorrowland fans in which he announced his presence at the festival for this year.
As I said, every status update before the ticket sales made me even more enthusiastic. My admiration for the organization was also undiminished: it was amazing how ID&T was able to keep their Facebook fans constantly moving! Now, with a ticket in my pocket, I can put things into perspective a bit better. My rose-colored glasses are back in my pocket (I'll keep them until the end of July) and I look at the content that is now being distributed via the Tomorrowland channels after the ticket sales with a slightly different view. Where the content used to make me more and more enthusiastic and ensured that I had to have those tickets, I now find the updates a bit less. Almost boring. It mainly remains at announcing names from the line-up. Has the creativity run out? Or is the organization deliberately keeping it quiet to let the disappointed fans cool down a bit?