“The ROI of Social Media is that your business will still exist in 5 years”
Posted: Tue May 27, 2025 5:26 am
Approach 2: Social is continuity
Erik Qualman, known for the Social Media Revolution videos about the speed of digital developments, describes the Return-on-Investment of social media as follows:
Telephone at the workplaceI myself called it Return-on-Ignorance two years ago ; ignoring the developments that are taking place online. The developments that we are now experiencing have already taken place earlier. The introduction of the landline telephone in the workplace caused unrest among managers: "If our employees are called, they will never get back to their work!"
And in the late 90s, exactly the same thing happened. The Internet was emerging and websites were brand new. list to data Many companies did not think their own website was necessary: “We have folders, brochures and a catalogue. And we are easy to find in the Yellow Pages. Why invest in an expensive website?”. Well, why? You really don’t have to be the first, but being the last to cross the finish line doesn’t really give you a (competitive) advantage.
It is no longer a choice to get started with social media. Your audience is there. Also in the B2B sector. If it is not on LinkedIn, then your target group is on Facebook. In a suit or in pyjamas, your business audience is also on Facebook. The ROI of ignoring social media is a negative one, in this case.
Erik Qualman, known for the Social Media Revolution videos about the speed of digital developments, describes the Return-on-Investment of social media as follows:
Telephone at the workplaceI myself called it Return-on-Ignorance two years ago ; ignoring the developments that are taking place online. The developments that we are now experiencing have already taken place earlier. The introduction of the landline telephone in the workplace caused unrest among managers: "If our employees are called, they will never get back to their work!"
And in the late 90s, exactly the same thing happened. The Internet was emerging and websites were brand new. list to data Many companies did not think their own website was necessary: “We have folders, brochures and a catalogue. And we are easy to find in the Yellow Pages. Why invest in an expensive website?”. Well, why? You really don’t have to be the first, but being the last to cross the finish line doesn’t really give you a (competitive) advantage.
It is no longer a choice to get started with social media. Your audience is there. Also in the B2B sector. If it is not on LinkedIn, then your target group is on Facebook. In a suit or in pyjamas, your business audience is also on Facebook. The ROI of ignoring social media is a negative one, in this case.