Teun Verheij is responsible for the further development and activation of the platform as community manager of the internal social media platform TeamKPN. He sees it as a challenge to bring together what he calls the 'Teletext' and 'Google' generation within KPN on TeamKPN.
KPN wanted to replace the old intranet and take a social platform as a leading platform, to be used as an intranet. Built on structured content, but also on social content. The platform Connect! ( see case two in this article ) was the predecessor of the current TeamKPN. KPN has 22,000-23,000 employees. 20,000 employees visit the platform monthly. And the participation rate is high. Followers (undertakes activity on the platform to absorb information), critics (3,000) and creators (2,000) who place content.
Openness, transparency and the opportunity for dialogue offer
Teun explains that the main objectives are: openness, transparency and the possibility of dialogue list to data And that this main objective must be kept very consciously in mind with every (further) development of the platform. Important values are also:
Open and transparent communication
Creating dialogue.
Creating engagement.
From project colleagues to horse riding enthusiasts
On the homepage, the user finds structured content on the left. This content tells the company story, the things that happen within the organization. The right side has a social component: “The part that we don't try to control,” according to Teun. The content is selected by the employee himself. Here, the employee follows groups of his choice: from project colleagues to horse riding enthusiasts.
Not everyone accepted the new system blindly. After a comment on a blog that he published himself, Teun got into a conversation with an older colleague, who thought Facebook and Twitter were pure nonsense. You're not going to tell him all day what you're doing, are you? By listening to him and sharing his knowledge with him, Teun managed to create more understanding with the colleague in question.