And of course we all recognize ourselves in this! Suarez emphasizes the human aspect of this knowledge worker. “ People are the brand,” he says . “Don't leave your authenticity when you enter the office.” Instead of social business , we should start talking about open business, according to Suarez. And then there may be the fear that information will come out that should be kept under lock and key, but Suarez indicates that an average employee comes into contact with at most 1% of truly secured information every day. Organizations can therefore be transparent about the remaining 99%.
Openness and transparency are very much emphasized. The possibility to express yourself is important. list to data Because: “ How can you be a thought leader when nobody knows what you think?” It is the reinvention of values such as openness that makes a social intranet work.
He mentions Stowe Boyd's presentation on ' The new postnormal ', but doesn't go into it in depth, and finally we are not allowed to leave the room before we have shouted out what the number one 'business problem' is of our time. After five rounds of answers he delivers us: it is (the lack of) employee engagement. And for that, he says, social networks are an ideal tool.
Make organizations more human. Tell each other that we are people. Manage relationships, not resources. Care about your colleagues. Organizations tend to preach 'divide and conquer ' , instead of, loosely translated, 'come together and care ' .