The Twitter haters. The Twitter suckers. The Twitter spammers: they don't get it. But do we? Are our tweets that effective? Three basic rules for more impact on Twitter.
You know them: the Twitter haters. They've been on it for a year, they say. But the result: no way. They don't think Twitter makes any sense. "You're just shouting and you have absolutely no idea who's reading it." They don't understand what you think about it. If you carefully mention that you get almost all your customers via Twitter, and lots of tips and advice, you see their attention wane. They don't believe it. Been there, done that.
You probably know the others too.
The Twitterers Who Don't Get It
The people you wonder if they talk like that in real life:
“Thank you @Ashanti, next year again so
Just like the tweeps who bore you with their dedication to a list to data good cause. A little bit of advertising for a philosophy of life, a political issue or veganism: so be it . It should be allowed. Everyone has a deviation. But only tweeting about animal suffering, hatha yoga or Cooking Without Salt? With a one-dimensional Twitter profile you only get one-dimensional followers. Fellow parishioners. Not handy if you want to expand your Twitter network.
The entrepreneurs who think Twitter is an old-fashioned mailbox where you can stuff all your unwanted advertising material. Because it doesn't cost anything:
“Only 1 spot left in the Wonderful Workshop Working with Wifi, who's up? Hurry up!