As we discussed earlier on Frankwatching, this is one of the five trends for 2013 in our opinion. The most important ones have already appeared on Twittermania . With these tips, we assume that you use Tweetdeck, Hootsuite, Seesmic or another Twitter application. We believe that you can formulate the search query in such a way that you can ultimately get quite far with the free tools. For some of you, this is all familiar, but we often notice that not all filters that can be used are known.
filter out retweets – “search” -rt
Filter (re)tweets by the word “via” – “search query” -via
filter tweets by links – “search” filter:links
photos on a topic – “search: twitpic OR yfrog OR moby OR post.ly OR filter:links
geocode:(code) – search by location (code google maps)
Municipality X – both terms
“Municipality X” – specific combination
Municipality OR X – one of the terms
Municipality –X – municipality, not X
X filter:links – with X and URLs
since:2012-02-12 – from date
until:2012-02-12 – until date
Prerequisite: good food
Complete our tips
Finally, some general tips. Ensure that the environmental analysis can take place without values, i.e. list to data without knowledge of what is happening within the organization. It seems obvious (and perhaps it is), but we will mention it anyway: change the environmental analysts frequently during a crisis, because the work is intensive.
Based on each analysis, create a (communication) advice, or adjust the existing advice. What specific or general tips do you have? We would love to hear the