What are the prevailing frames, questions and rumors?
Posted: Tue May 27, 2025 4:33 am
This already indicates that the environmental analysis goes further than just input for (crisis) communication. After all, monitoring the environment also provides input for other organizational processes during a crisis, not just for communication. Think of the relatives information process where it concerns providing (authorized) information to (in)directly affected persons about the fate and whereabouts of persons.
But the government is not always able to inform family members and relatives first, because list to data personal data is often already circulating on social media. This fact also changes the relatives information process . As mentioned, the environmental analysis can provide input to officials charged with this process.
Environmental Analysis 2.0
An environmental analysis could consist of everything that is said about your organization or about a crisis. This can be divided into:
Who says what? Are they disruptive (to your organization) or supportive (for your organization)?
What is the sentiment of what is being said about your organization?
What is the volume ?
Social media as a curse and a blessing
In recent years, the analysis of the environment and specifically the media analysis has changed. Social media are taking an increasingly important role in the image formation in society and in the media. This development brings with it a different way of analyzing.
But the government is not always able to inform family members and relatives first, because list to data personal data is often already circulating on social media. This fact also changes the relatives information process . As mentioned, the environmental analysis can provide input to officials charged with this process.
Environmental Analysis 2.0
An environmental analysis could consist of everything that is said about your organization or about a crisis. This can be divided into:
Who says what? Are they disruptive (to your organization) or supportive (for your organization)?
What is the sentiment of what is being said about your organization?
What is the volume ?
Social media as a curse and a blessing
In recent years, the analysis of the environment and specifically the media analysis has changed. Social media are taking an increasingly important role in the image formation in society and in the media. This development brings with it a different way of analyzing.