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Source: Hollands Midden Safety Region

Posted: Tue May 27, 2025 4:32 am
by Bappy10
In recent years, the analysis of the environment and specifically media has changed. From media watching to social media watching, to the environmental analysis that is now common. An environmental analysis is made of the reporting on the internet, radio and TV, written press, social media and information that the organization receives by telephone or fax. The difference: social media makes it possible to also listen to the opinion of the 'ordinary' citizen.


In this article we discuss themes that we believe are important for an efficient and effective environmental list to data analysis in 2013. Finally, we provide tips to solve problems in the environmental analysis. Tips that everyone should know, but which many do not seem to apply yet.

More than crisis communication
Environmental analyses bring 'the outside world inside', after which a communication strategy can be determined. This applies to both regular 'daily' communication and communication in times of crisis. Environmental analysis itself can best be described as listening to your environment, in the broadest sense of the word, so from stakeholders to involved residents, customers to curious (disaster) tourists.

Policy team of the municipality of Gouda, April 15, 2008
The environmental analysis should be the starting point, not the end point. The starting point to actually adapt your organization during a crisis to what the environment wants to see or hear, within the (communication) frameworks of the organization. You do not only listen, you also change. In other words, your organization adapts to the situation that has arisen.