The effectiveness of 'Like, Share and Win' campaigns on Facebook
Posted: Tue May 27, 2025 4:29 am
Sidewalk bikes
Now I don't think breaking a rule here and there, taking the risks into account, is a big problem. I live (partly) in Amsterdam and there I also regularly cycle through red lights, on the sidewalk and without lights. The problem in Amsterdam is that everyone does this and so the chance of being caught is small. A similar scenario is now playing out on Facebook, with the only difference that Facebook does not seem to take any action at all to enforce the promotion policy, while in Amsterdam I can still expect an annual fine for my 'antisocial' cycling behavior.
Prime Minister Rutte
In this article I could call on entrepreneurs to behave a bit more politely. Or I could lie and scare them by list to data saying that they are taking big risks with these kinds of actions. But that seems pointless to me. The fact that C1000, as a major brand, is also participating in this is of course clumsy and also risky . Prime Minister Rutte also doesn't cycle through red lights, because he knows that all eyes are on him.
Call!
Therefore, a different approach. First, I will demonstrate that a 'Like, Share & Win' campaign may be less effective than you might think and also entails other risks (in addition to the possible action by Facebook). Secondly, I want to work with you to playfully make it clear to Facebook that enough is enough and to take the wind out of their sails in advance by showing how easy it is to take action against this type of campaign and stop the phenomenon.
Setting up a 'Like, Share and Win' campaign is easy. Think of something you want to give away, make a picture (preferably with the words 'Like, Share & Win' as large as possible) and write as a condition that you have to be a fan and like and share the post to participate. Voila, your campaign is online in 5 minutes!
Now I don't think breaking a rule here and there, taking the risks into account, is a big problem. I live (partly) in Amsterdam and there I also regularly cycle through red lights, on the sidewalk and without lights. The problem in Amsterdam is that everyone does this and so the chance of being caught is small. A similar scenario is now playing out on Facebook, with the only difference that Facebook does not seem to take any action at all to enforce the promotion policy, while in Amsterdam I can still expect an annual fine for my 'antisocial' cycling behavior.
Prime Minister Rutte
In this article I could call on entrepreneurs to behave a bit more politely. Or I could lie and scare them by list to data saying that they are taking big risks with these kinds of actions. But that seems pointless to me. The fact that C1000, as a major brand, is also participating in this is of course clumsy and also risky . Prime Minister Rutte also doesn't cycle through red lights, because he knows that all eyes are on him.
Call!
Therefore, a different approach. First, I will demonstrate that a 'Like, Share & Win' campaign may be less effective than you might think and also entails other risks (in addition to the possible action by Facebook). Secondly, I want to work with you to playfully make it clear to Facebook that enough is enough and to take the wind out of their sails in advance by showing how easy it is to take action against this type of campaign and stop the phenomenon.
Setting up a 'Like, Share and Win' campaign is easy. Think of something you want to give away, make a picture (preferably with the words 'Like, Share & Win' as large as possible) and write as a condition that you have to be a fan and like and share the post to participate. Voila, your campaign is online in 5 minutes!