Social media becomes the starting point on the internet
facebooklikesIn addition, it is important to see that social networks are increasingly becoming the starting point on the Internet and are displacing the Google search box. People often no longer start looking for information, but start via their network on social media.
As a news company or a big brand, you need to be there: in the posts, tweets and updates that friends in their network share with each other. As a publisher or media company, it can therefore be worthwhile to not only bring the serious important news, but also updates that appeal to emotions and that people like to share.
This is also an essential insight for advertisers. Do you really want exposure on social media? Then it is not enough to buy banner space, but you have to provide social-friendly content that people like to share. Only then will you have a viral effect and reach the friends of friends.
Creating 'shareable' content is becoming an important skill. It is not about tricks to list to data make something go viral quickly. Content creators need to start thinking about the emotional level of their content. In addition, content needs to be strongly focused on people's identity: which people do you want to share your content? After all, in order for content to go viral, it is essential that people recognize themselves in it and that they want to share this content with their network. Topics that lend themselves perfectly to this are, in addition to strong emotions, also things like humor and nostalgia.