The success of aggregators and SEO
In the Google world, so-called aggregation parties are very successful: parties that bring together or summarize information in a clear manner, such as Startpagina. Or think of news sites such as NU.nl, auctions such as eBay and Marktplaats or blogs with tips and advice such as iPhoneclub and Frankwatching.
SEOThe secret to success on Google is to provide good information that people are looking for. Search Engine Optimization (SEO) is important: your information must be easy to find, for example with good keywords, headings and search terms in your texts. Success on Google means: owning a place with good information, with which you attract many visitors.
Why the social world is fundamentally different from Google's search world
What is interesting in the Google world is that controversial content is not a problem. Websites like GeenStijl list to data or erotic websites flourish in the world of anonymous searching. However, this is different with social media. If you look at Facebook with our familiar Google glasses, you miss the essential differences. You do not understand exactly what social media is about. You do not see what makes for success on social media.
If you look through Google glasses, Facebook is incomprehensible
google_cameraSocial networks like Facebook are not about finding information , but about connecting people with their friends . It is about people being able to express themselves and communicate with each other, with content often taking a back seat. If you look at Facebook with Google glasses, it is incomprehensible that all those photos of cute kittens get so many likes. If you look at it with Facebook glasses, it is self-evident.