The eCommerce Value of Email
The standard statistics are on the left. Because these statistics also show the difference from email to the site average, it gives an immediate impression of the e-commerce value of email in the big picture.
The landing page widgets give you an idea of the effectiveness of landing page usage in the emails. By keeping track of this data, you get a good idea of the commercial value of the products and categories that you choose to promote in mailings. The overview of the days that brought the most purchases can give insight into time to open or click, or the days on which your target group list to data buys the most. Some statistics in a solid email package cannot be retrieved in an email dashboard, but the dashboard does give an overall picture.
Google Analytics Email Dashboard Example
Example of the Google Analytics dashboard for email to be imported.
download google analytics dashboard button
Social Media Dashboard – Google Analytics Dashboard #4
This social media dashboard continues to prove itself to various parties for quickly viewing the effectiveness of social marketing. This Google Analytics dashboard is divided into:
Map: Visitor density from European countries
Graph: Total Visitor Trend vs. Revenue
Chart: percentage share per social platform
Table: Visitors per platform versus number of sales
Table: Visitors per day of the week versus pages per visit
Table: Shared URLs via social media
Statistics: Conversion rate of all social media
Statistics: average visitor duration
Statistics: pages per visit
Statistics: bounce rate
Statistics: Revenue from Facebook
Statistics: Revenue from Twitter
The commercial value of social media
Personally, I do not use the social media dashboard on a structural basis. However, several of my clients use this dashboard successfully. The dashboard provides an immediate and honest reflection of the direct commercial value from social media channels. This social dashboard is separate from branding or customer loyalty resulting from social media.
Google Analytics Social Media Dashboard Example
Example of the Google Analytics social media dashboard to be imported.
download google analytics dashboard button
Ecommerce Dashboard – Google Analytics Dashboard #5
A quick look at the overall performance of your website is easy to obtain with this e-commerce dashboard. Such a dashboard should be indispensable in all layers of the organization. This e-commerce dashboard shows:
Statistics: visitors
Statistics: conversion rate
Statistics: average order value
Statistics: number of transactions
Statistics: turnover including shipping costs
Statistics: turnover excluding shipping costs
Statistics: Revenue from AdWords
Statistics: AdWords Costs
Table: top ten revenue generators by products
Table: The value per visitor on the top five 'traffic drivers'
Table: Campaigns with highest product revenue versus AdWords costs
The most important e-commerce KPIs
This e-commerce dashboard is one that provides interesting insights at all levels of the organization. It shows at a glance how the most important e-commerce KPIs are progressing within the entire website. In addition, you gain insight into the products that generate the largest turnover within the website. Thanks to the table 'value per visitor on the top five 'traffic drivers'', the commercial value per visitor of each channel is clearly broken down.
Costs of tangible products and intangible products
Because many e-commerce websites work with shipping costs, a split has been made. When you sell an intangible product such as holidays, you can also include the 'administrative costs' in the shipping costs field of the e-commerce code . This gives you a clear split in the two variants of turnover.
Example of the Google Analytics dashboard for ecommerce to import.
download google analytics dashboard button
Audiences Dashboard – Google Analytics Dashboard #6
In November 2012, I shared a set of 53 Google Analytics segments on Frankwatching. These include segments that provide insight into the number of visitors to schools, the tax authorities, police stations, banks, hospitals, municipal offices and ministries based on the ' service provider '.
These segments represent a target group that can be targeted marketing. For example, these segments can be used to build a group of students who are served a special student deal via AdWords remarketing .
Using target group characteristics
You can also supplement the e-mail file with such a target group characteristic. By measuring the location or target group (service provider) when landing on the site from a mailing and shooting back into your database on e-mail address, additional data can be collected. For example, you can enrich your file with the label 'schoolchild' for special student mailings.