Social networks influence IT decision-making process
During the drinks, Maarten once again emphasizes the importance of an influential network: knowledge is valuable, but where would we be without our connections? Marcel Molenaar, Head of Marketing Solutions at LinkedIn Benelux, seems to be heading in the same direction in his presentation: social networks influence the IT decision-making process. In fact, 58% of IT decision-makers use social networks to gain knowledge from qualified acquaintances in their network. This powerful knowledge is thus obtained via powerful acquaintances.
martin miller
LinkedIn is the absolute favorite as the largest online network for business professionals. 75% of IT decision-makers list to data visit LinkedIn at least once a month, a percentage that shows that the ICT sector is extremely well represented on LinkedIn. A trend that we see here is that the iPad is increasingly gaining ground compared to the desktop. Working independently of place and time is increasingly coming to the fore.
What's the ROI of your mother?
At a conference where inbound marketing pro Edwin Vlems is participating in a discussion, a worth-to-retweet statement is inevitable. A charged atmosphere sets in when the infamous question is asked that no one dares to ask: “Yes, but what is the ROI of social media?” Vlems takes the microphone and calmly asks: “ What's the ROI of your mother? ” Simple, powerful, decisive.
ROI is overrated. Of course results can be measured. Of course it makes sense to track the extent to which social networks generate new quotes and customers, but don't get too hung up on it, certainly not in terms of dollar signs. Your mother didn't keep track of every penny for every sandwich she made for you, so that this 'investment' would pay off in 20 years.