Content marketing is a marketing technique that B2C and B2B organizations use to create and publish content to establish and maintain relationships with both existing and potential customers. It is all about valuable content that meets the needs of your target audience. In this edition of the Infographic Day series, we will discuss how you as an entrepreneur can successfully use content marketing.
Content marketing still in development
The 'Content Marketing Survey Report 2012' study shows that content marketing is developing rapidly: 90 percent of list to data respondents consider this form of marketing important, but only 38 percent have a well-thought-out strategy. And this last point is of great importance. Because without a well-thought-out strategy, you cannot use content marketing effectively.
You may be wondering why you should use content marketing at all. We live in a time where word-of-mouth and social media are of great importance and you can reach target groups with valuable and effective content via various platforms. In addition, it contributes to the brand awareness of your organization. You give your target groups a reason to talk about your brand, product or service.
Points of attention
There are a number of points of attention that you should take into account. With content marketing it is important that you tell your unique story and are to-the-point. Because the infographic shows that visitors to your website will be more likely to stay longer if you can convince them within 3 minutes. So make sure you have a clear and powerful story, but also unique content to distinguish yourself from others.