Bigger influence in this market should consider Yandex a secondary focus to Google.ru, the Russian version of what we know as Google. However, like many of the other smaller search engines in the United States, it is important to determine if optimizing specifically for it is worth the extra effort. After all, Yandex brings new hurdles like language barriers, censorship, and the use of the Cyrillic alphabet into optimizing your page — which is often more work than a lot of brands want to really do.
Why is This Search Engine Relevant Today? Yandex is relevant today for the fact that it is one azerbaijan telegram database of the more popular search engines in Russia. In fact, it was more popular than Google for a long time. Today that division between the two search sites is about 55% of users preferring Google to 42.5% Yandex. A third search engine — Mail.ru — comes in at 1.
75% of the total market share. As the country’s eCommerce market starts to grow, more retailers are opting to try to break into this market. Thus, Yandex SEO is important. Furthermore, the Russian Antimonopoly Service deemed Google’s automatic use of the American search engine too restrictive on Android devices. Thus, these phones now have an automatic option to switch to Yandex as the primary search website.