LinkedIn Australia | Take Your Next Step Why We Love It By turning ordinary job seekers into the focal points of its adverts, LinkedIn has managed to create a solid emotional connection to its network of users. Also, the positivity and optimism that successful real-life stories exude can truly strike a chord with anyone who finds themselves in a tough place work-wise because of the COVID-19 pandemic. How You Can Adapt It to Your Business This LinkedIn ad is a perfect example of how leveraging user-generated content can help you craft messages that look and feel genuine, relatable, and engaging.
As LinkedIn did: direct quotes from your customers or end-users work great, as do bahamas telegram database customer reviews and explanatory videos featuring real-life people using your products or services. Just make sure that you are telling your customers’ story, and that it is a truthful, relatable, and enticing one. 4. Humanizing Your Tech: Asana The online collaboration platform Asana knows very well how important it is to produce content that resonates with your audience.
And, because few things are more current, right now, than the whole “working from home” topic, they decided that that was exactly what they were going to use for one of their LinkedIn ads. This ad shows the blurred lines between working from home and working in a traditional office setting. The bottom line? Some things might have changed (a lot) because of the pandemic, but other things have stayed the same.