Colombia Email List Compliance Checklist

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Building and managing an email list for Colombia requires adherence to the national data protection law, Law 1581 of 2012, and its implementing regulations. This checklist helps ensure compliance:

Obtain Valid Consent (Opt-in):
Ensure subscribers explicitly consent to receive emails via a clear opt-in mechanism (e.g., checkbox).
Pre-ticked boxes are generally invalid; user action is required.
Consent must be freely given, specific, and informed.
Provide Clear Information:
Clearly identify your company and contact information.
Clearly state the purpose(s) for collecting email data (e.g., marketing newsletters).
Inform subscribers about their rights under Law 1581 (access, correction, update, opposition, etc.).
Implement an Opt-Out Mechanism:
Include a clear, simple, and free unsubscribe list of liechtenstein consumer email link in every email.
Process unsubscribe requests promptly (typically within 15 days).
Data Security:
Implement appropriate technical and organizational measures to protect subscriber data from unauthorized access, loss, or misuse.
Purpose Limitation and Data Minimization:
Only use email data for the purposes communicated to the subscriber.
Only collect the necessary information required for those purposes.
Keep Records:
Maintain records of consent obtained, including how, when, and from whom it was obtained.
Comply with Specific Requirements (If Applicable):
Be aware of any sector-specific regulations that might apply.
For high-volume senders or specific scenarios, consult if registration or additional compliance steps are needed with the Superintendencia de Industria y Comercio.
By systematically checking these points, you can build and maintain a compliant email list for your Colombian audience, fostering trust and avoiding legal penalties. Always consider consulting with a legal professional for specific advice.