Brazil Email Lists: How to Grow Legally

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Growing a Brazilian email list legally requires strict adherence to Brazil's primary data protection law, the Lei Geral de Proteção de Dados Pessoais (LGPD). Here’s how to do it compliantly:

Obtain Explicit Consent (Art. 7): This is the cornerstone. Forget pre-ticked boxes. You need clear, affirmative action from Brazilians to subscribe. Use explicit opt-in checkboxes with clear language stating they agree to receive emails. Document the consent, including the date, time, method obtained, and the specific purpose (receiving newsletters/promotions).
Be Transparent (Art. 18): Clearly inform subscribers who you are (your company/legal entity), what data you collect (email address), why you collect it (marketing communications), and how they can exercise their data rights. This should be easily understandable and accessible during sign-up and in your privacy policy.
Provide Easy Opt-Out (Art. 45): Every single email sent to Brazilian list of dubai consumer email subscribers must include a simple, clear, and frictionless unsubscribe link. Process unsubscribe requests immediately and permanently stop sending emails to those who opt-out. Honoring opt-outs is non-negotiable.
Define a Legal Basis: While consent is common for marketing, ensure you have a legitimate reason (like consent) for processing personal data. For marketing emails, valid consent is typically required.
Inform About Data Transfer (If Applicable): If you process data outside Brazil, you must inform the subscriber and have mechanisms (like Standard Contractual Clauses) in place to ensure protection levels are maintained.
Keep Records: Maintain records of consent and data processing activities as required by LGPD, should the Brazilian data protection authority (ANPD) request them.
Use Compliance Tools: Leverage email marketing platforms with built-in compliance features for consent management, unsubscribe handling, and privacy policy templates tailored to regulations like LGPD.
Building a Brazilian email list legally is about respecting user rights and being transparent. Non-compliance with LGPD can result in significant fines. Prioritize clear consent, transparency, and easy opt-out options.