Implementing Email Marketing Strategies
Posted: Thu Dec 26, 2024 9:44 am
We’ve all been there: we’re about to make a decision… and suddenly… we receive a campaign that arrives in our inbox at the perfect time and with content that connects. Selling in this environment is much easier and achieving this goal is what makes email marketing work.
An example of this is this campaign that manages to capture the subscriber's attention with a striking image, followed by a good joke and ending with a call to action inviting you to place your order right then and there... "turning your dreams into reality."
Sell to a focused list
Now that you know what email marketing is, you need to create a strategy focused on your customers, that is, put their priorities above your own. Keep your subscribers happy and you'll see how sales happen naturally.
Ask yourself the following questions:
Are you delivering value in every campaign?
Is the goal of your campaigns to help solve your subscribers' problems?
Put both questions in the context of the campaign we saw earlier. If the campaign bangladesh telegram phone numbers designers could have the location of their subscribers, they would segment them into targeted lists based on location and send out these campaigns with an offer tailored to the city where each subscriber lived, thereby delivering added value to each subscriber. Offering them a special offer would solve the problem they have at that moment of finding a restaurant that delivers food to their home.
List management: key in email marketing
Remember that every subscriber is different. Each one has different interests and needs. For this reason, it is necessary to segment and focus your lists.
You can segment your subscribers based on demographics such as location, job title or industry sector. This segmentation helps you determine what type of content you should send, for example: clothing lines for men or women, catering services based on location, or managing the tone of the language you use to address your subscribers, depending on whether they are managers or interns, where you can allow yourself to use more colloquial language.
It’s also a good idea to use interests like purchase history, campaigns they’ve opened, or whether they’ve visited your website. With this information, you can send campaigns related to the product/service or make a “call to action” to get them to buy again when they’re running out of the product or are close to the end of their subscription, as you can see in this Carbonite campaign:
Customer Touchpoints
Automation in email marketing
Now that we have seen what message should be included in email marketing campaigns and how the audience should be segmented, it is time to consider the ideal time to send a campaign.
When a subscriber is added to a list or segment, they can be associated with an automation and the first welcome campaign can be sent automatically. Or even, if you allow each subscriber to interact with your campaigns or with the pages of your website, you can send campaigns based on their interests, using language that is more familiar and focused on your audience. Here are a few examples: if someone visits your pricing page, it is because they are interested in purchasing your product or service, and therefore are more likely to go through with the payment process, and you would also want to follow up differently. Or perhaps, they have visited a specific product page or clicked to learn more about that product, and you can start following up with this person, sending a campaign with detailed information about the product they have visited, reinforcing their purchase decision with opinions from other customers.
An example of this is this campaign that manages to capture the subscriber's attention with a striking image, followed by a good joke and ending with a call to action inviting you to place your order right then and there... "turning your dreams into reality."
Sell to a focused list
Now that you know what email marketing is, you need to create a strategy focused on your customers, that is, put their priorities above your own. Keep your subscribers happy and you'll see how sales happen naturally.
Ask yourself the following questions:
Are you delivering value in every campaign?
Is the goal of your campaigns to help solve your subscribers' problems?
Put both questions in the context of the campaign we saw earlier. If the campaign bangladesh telegram phone numbers designers could have the location of their subscribers, they would segment them into targeted lists based on location and send out these campaigns with an offer tailored to the city where each subscriber lived, thereby delivering added value to each subscriber. Offering them a special offer would solve the problem they have at that moment of finding a restaurant that delivers food to their home.
List management: key in email marketing
Remember that every subscriber is different. Each one has different interests and needs. For this reason, it is necessary to segment and focus your lists.
You can segment your subscribers based on demographics such as location, job title or industry sector. This segmentation helps you determine what type of content you should send, for example: clothing lines for men or women, catering services based on location, or managing the tone of the language you use to address your subscribers, depending on whether they are managers or interns, where you can allow yourself to use more colloquial language.
It’s also a good idea to use interests like purchase history, campaigns they’ve opened, or whether they’ve visited your website. With this information, you can send campaigns related to the product/service or make a “call to action” to get them to buy again when they’re running out of the product or are close to the end of their subscription, as you can see in this Carbonite campaign:
Customer Touchpoints
Automation in email marketing
Now that we have seen what message should be included in email marketing campaigns and how the audience should be segmented, it is time to consider the ideal time to send a campaign.
When a subscriber is added to a list or segment, they can be associated with an automation and the first welcome campaign can be sent automatically. Or even, if you allow each subscriber to interact with your campaigns or with the pages of your website, you can send campaigns based on their interests, using language that is more familiar and focused on your audience. Here are a few examples: if someone visits your pricing page, it is because they are interested in purchasing your product or service, and therefore are more likely to go through with the payment process, and you would also want to follow up differently. Or perhaps, they have visited a specific product page or clicked to learn more about that product, and you can start following up with this person, sending a campaign with detailed information about the product they have visited, reinforcing their purchase decision with opinions from other customers.