9. Fast
The word “fast” conveys efficiency and agility, characteristics highly valued by consumers.
It suggests that the customer can get what they lithuania mobile database immediately, whether it be the solution to a problem or the delivery of a product or service.
Using terms like “quick response,” “quick delivery,” or “quick results” reinforces the idea that your customer’s time is important and that you are ready to serve them efficiently.
10. Amazing
The notion of being beyond common sense generates intense expectations in the customer.
It is no wonder that, in literature and cinema, heroes like the “Incredible Hulk” are often portrayed in this way.
This representation suggests that something extraordinary is about to happen. So, by using expressions such as “incredible method”, “incredible results” or “incredible solutions”, you not only capture the customer’s attention, but also instigate their curiosity and expectation.
11. New
In the article “ The Brain-Transforming Magic of Novel Experiences ,” by Gabriella Paiella, a statement by cognitive scientist Laurie Santos is cited: “There is a connection between novelty and happiness. Novel stimuli activate regions of the brain associated with rewards.”
Thus, we understand that the word “new” evokes expectations of innovative results.
However, many people struggle with new things; according to data from G2, “63% prefer existing products, while only 21% buy new products immediately.”
To deal with this, it is important to combine the novelty strategy with other approaches, such as customer testimonials and satisfaction guarantees, to provide security and comfort when exploring the new.
This helps speed up decision making and drive sales more effectively.
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