Some tips for working with pay per conversion
Posted: Sun Apr 06, 2025 9:01 am
1. Don't expect miracles: poorly performing (non-converting) advertising campaigns will not bring brilliant results.
2. Do not lower the CPA. Start with average values, even if they are higher than desired. After some time, when advertising campaigns get going, you can gradually reduce the CPA value.
3. It happens that a campaign does not bring any conversions at all. The advertiser optimized the advertising campaign, adjusted the rates, but there is no result, and the budget is wasted. In this case, you can try to transfer the advertising campaign to a new auto strategy, in which the advertiser does not lose anything.
For example, we have a client who sells ebay database household goods. We switched his campaign with smart banners to CPA payment. Now it brings few conversions (three conversions in 50 days), but with the cost we need.
4. You can try launching a strategy on conversion campaigns. But remember that when you install a new strategy, traffic and the number of conversions may decrease. To reduce this possible drop, launch a campaign through the built-in experiment in Yandex.Audiences. You can test campaigns as follows:
create two copies of the existing campaign, leave the previous settings in one, and launch the other with a new automatic strategy;
Divide traffic equally and run campaigns for 3-4 weeks, then analyze statistics.
2. Do not lower the CPA. Start with average values, even if they are higher than desired. After some time, when advertising campaigns get going, you can gradually reduce the CPA value.
3. It happens that a campaign does not bring any conversions at all. The advertiser optimized the advertising campaign, adjusted the rates, but there is no result, and the budget is wasted. In this case, you can try to transfer the advertising campaign to a new auto strategy, in which the advertiser does not lose anything.
For example, we have a client who sells ebay database household goods. We switched his campaign with smart banners to CPA payment. Now it brings few conversions (three conversions in 50 days), but with the cost we need.
4. You can try launching a strategy on conversion campaigns. But remember that when you install a new strategy, traffic and the number of conversions may decrease. To reduce this possible drop, launch a campaign through the built-in experiment in Yandex.Audiences. You can test campaigns as follows:
create two copies of the existing campaign, leave the previous settings in one, and launch the other with a new automatic strategy;
Divide traffic equally and run campaigns for 3-4 weeks, then analyze statistics.